E-Retailing

Retailing is one of the more visible market sector of e-commerce . In retail, merchants sell product and service directly to a buyer . E-retail, also called e-tail, occurs when retailers use the web to sell their products and services.

Enterprise have adopted e-retail as new way to reach customer . E-retailers constantly are challenging the old ways of conducting business as they bring new product and services to market. All e-retailers , however, operate in similar way. Figure 14-24 shows an example of how an-retail transaction might occur.